The person behind the projects
Hi, I’m Natalia Alekseenko
I am a designer with a background in large-scale corporate environments and experience spanning project coordination, visual communication, and branding. Over the years, I have worked across engineering and logistics teams in international companies, where I developed strong skills in process management, cross-functional collaboration, and structured problem-solving.
Alongside my corporate experience, I have worked as a freelance graphic designer since 2018, creating brand identities, visual systems, and marketing materials for clients across different industries. Currently, I am transitioning into UX/UI design, combining my experience in visual design with a growing focus on user research, interface design, and product thinking.
Based in Turin, Italy.
LinkedIn 
Behance 
Instagram Work experience
Freelance Graphic | Web Designer
2018 – present | Italy and worldwide
Freelance Graphic | Web Designer
2018 – present | Italy and worldwide
- Designed visual identities and branding systems for small businesses, personal brands, and creative projects
- Created digital and print marketing materials including social media graphics, brochures, presentations, advertising layouts, and promotional assets
- Developed educational and presentation materials for an online finance school, including landing pages, slide decks, and learning content
- Designed product brochures and promotional materials for beauty and cosmetics-related businesses
- Worked on multi-page website design projects from concept to high-fidelity mockups, including responsive versions for desktop and mobile
Volunteer Visual Support | Community Project “Green Adriatic”
2023–2024 | Montenegro
Assistant to Logistics & Purchasing Manager | Nokian Tyres plc
Jul 2015 – Oct 2016 | Saint Petersburg
Strategy and Planning Engineer | General Motors
Jul 2010 – Apr 2015 | Saint Petersburg
Education
Bang Bang Education
UX/UI Designer Certificate
2018 – present | Italy and worldwide
Polytechnic University, Saint Petersburg
Master’s Degree in Graphic Design
Onsite | 2016–2018
Saint Petersburg State University of Service and Economics
Specialist Degree in Service and Tourism
Onsite | 2003 – 2008
Skills
- Improving existing user flows and contributing to new feature ideas, including basic gamification concepts
- Exploring multiple design directions, creating prototypes, and presenting ideas to stakeholders
- Conducting user research, interviews, and usability testing; analyzing insights and product performance metrics
- Experience collaborating with developers to design and deliver websites across different platforms
- Creating visual content for social media, including graphics, layouts, and promotional materials
- Experience in print and digital production, including file preparation, formatting, and adaptation of visual materials for both digital platforms and print output
Instruments
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Jitter (micro-animations), ElevenLabs (voice generation), AI image generation tools (visual exploration & assets)
Languages
Russian - native | English - B2 | Italian — B2
Have an idea? Let’s build it.
I help design thoughtful websites, landing pages, and digital products — from mobile and web apps to UX strategy, user flows, and design systems, as well as branding, including logos, visual identity, and print materials.
With a trusted developer partner, I can take projects from concept to fully functional product — not just design, but real execution.